Google introduced a new type of search result called ‘ Rich Cards’ on 17th Mat 2016. Now using Schema.org developer can show their website in more engaging way in Google SERP which will eventually more user friendly and deliver a great user experience. below is a simple comparison of normal search, rich snippet and rich card.
Currently they are targeting two category – Recipe and Movie on Google.com only, they will roll out this to other country based search engine soon. It is great way to engage users to deliver your content visually. It is something like Open graph integration of Facebook.